Ariel Freaner is the president and principal of Freaner and Associates, better known as F&A.  F&A is a full service creative and graphic design firm lead by its principal Ariel Freaner in San Diego CA, where he oversees creative development and graphic design for clients such as MOTOROLA, The U.S. NAVY, Fujitsu TEN, Eclipse, Clarion, UNIRADIO, including the well known ZETA’s newspaper, web site and its special sections, among other clients.

Mr. Freaner has redesigned the paper and incorporated visual journalism into its culture. Under Freaner leadership, the paper won 10 SND awards in the last three years, and Mr. Freaner earn an invitation to Judge the 28th Best of newspaper design edition. Other special awards and recognitions include Print magazine, The San Diego Ad Club and publications in Reforma, The San Diego Union Tribune, El Imparcial and Frontera newspapers, among many others.

F&A has worked with many clients in North American as a designer, illustrator and photographer, and he may be best known for his ZETA covers.